1	ITS Program Advisory Committee Meeting November 27, 2007 Shelley Row Director, ITS Joint Program Office
2	Where we are going Trends Vision Opportunities & Barriers Implications for the future program
3	Trends
4	World Trends (1) Changing customer Aging population Young, tech savvy Multi-lingual Technology explosion Ubiquitous information/data Wireless world Online everything Virtual life, virtual work, virtual personal networks Global economy Production/outsourcing Markets Finances
5	World Trends (2) Sustainable communities that support lifestyle choice Walkable communities, easy access to services, opposition to new roads Communities should serve needs of residents Security concerns Tolerance for disruption in our lives Growing acceptance of surveillance and monitoring technologies Environmental awareness Consumer willingness to pay for more environmentally friendly options in all aspects of life Surging market for transportation services Increasing world population Use of performance measurement in public policy
6	Technology Trends (1) Wireless world “Connectedness” everywhere Tech savvy population Growing expectations for information Consolidation and increasing functionality into a single device Devices getting smaller Increasing interoperability among devices Rapid technology evolution
7	Technology Trends (2) Pervasive use of navigation technologies Exploding market for handheld, wireless devices High-technology vehicles Acceptance of technology in our daily lives Household products Cars Services (e.g., ticketing, phone operators)
8	Transportation Trends (1) Growing congestion Exponential growth in freight movement Aging infrastructure Increasingly strained finances Monetizing of transportation assets Growing role of private sector in transportation services Growing transit ridership and increasing support for investment in transit Transportation in support of lifestyle choice, not a detraction from it
9	Transportation Trends (2) More technology in transportation Real-time transit information Vehicle location and navigation technologies Rise of TMCs, even in mid-size cities Vehicle safety systems are growing and are marketable Concerns for transportation’s impact on the environment Use of performance measures in public sector decision-making Telework/telecommuting
10	Converging Trends Connectivity/information everywhere Global economy Rapid technological advances Changing funding approaches and public/private roles Security Environmental sustainability Growing congestion Marketability of safety
11	Thoughts/Discussion
12	Vision – Beginning with the End in Mind (1) What would we see in the world if ITS were wildly successful? End-to-end transportation trip planning Tells me everything I need to know for my trip Supports transportation options for personal lifestyle choices Available whenever and however I wanted Transportation network is managed for optimal performance Technology-enabled performance measures support outcome-based investment decisions about: Infrastructure Maintenance Operational performance Seamless collection and dissemination about transportation
13	Vision – Beginning with the End in Mind (2) What would we see in the world if ITS were wildly successful? Everyone has technology-enabled safety in their vehicles Vehicles have situational awareness and communicate appropriately with drivers Vehicles are wrapped in information End-to-end freight movement is seamless and secure Technology in transportation to reduce negative impact on the environment Improved system performance Improved driver decision-making
14	Thoughts/Discussion
15	Opportunities – (1) “Green” R&D Can use of ITS technologies reduce negative environmental impacts of transportation? Infrastructure-based Vehicle-based Leverage existing consumer products (and people’s willingness to pay/willingness to buy) for: Safety Convenience Environment Growing concerns regarding congestion Investment in transit ITS technologies support performance measures
16	Opportunities – (2) Engage, encourage, and nurture visionary leaders Reauthorization Opportunity to establish a new direction Opportunity to engage Creative funding mechanisms Using technology to enable cost-effective and extensive data collection Take advantage of the energy going into technology products, especially consumer products Capitalize on private sector strengths Adapt to technology Invest in next-generation technology Market to and reach customers
17	Barriers – (1) Lack of public sector funding for technology Traditional view of public/private roles Stuck in the way public sector does business Lack of a “systems view” Fragmented jurisdictions Parochial thinking Lack of understanding of the full range of ITS benefits Mobility Safety Economy Environment Tacit acceptance of high numbers of roadway fatalities
18	Barriers – (2) Traditional public sector organizational structures and roles Lack of visionary leaders Lack of an ITS elevator speech Wide-ranging attitudes Ability to reach different decision-makers Mismatch between speed of government programs and the speed of technological evolution
19	Thoughts/Discussion
20	Implications for the ITS Program (1) ITS Program goals Reduce congestion Improve safety Improve economic productivity Reduce environmental impact
21	Vision – Beginning with the End in Mind (1) What would we see in the world if ITS were wildly successful? End-to-end transportation trip planning Tells me everything I need to know for my trip Supports transportation options for personal lifestyle choices Available whenever and however I wanted Transportation network is managed for optimal performance Technology-enabled performance measures support outcome-based investment decisions about: Infrastructure Maintenance Operational performance Seamless collection and dissemination about transportation
22
23	Implications for the ITS Program (4) Imagine: Making investment decisions based on performance Making network management decisions based on performance Making trip choice decisions based on performance It is only possible with complete, ubiquitous, real-time information
24	Implications for the ITS Program (5) Safety-conscious vehicles for all Imagine all vehicles “wrapped” in information Situationally aware Autonomous safety Vehicle-to-vehicle Vehicle-to-infrastructure Communicating appropriately with the driver
25	Implications for the ITS Program (6) Reconceive public and private roles and responsibilities to accelerate ITS use Explore opportunities to monetize assets for operations and ITS Explore new ways to meet public sector information needs via private sector Create market pull (demand) by: Linking up vendors with public sector needs Making it easier for them to reach and understand their customer base in a cost-effective way Commercial data-enabled services for transportation (private) Technology-based vehicle safety
26	Implications for the ITS Program (7) Establish ITS and environmental research agendas Research how ITS technologies can contribute to reducing the negative environmental impacts of transportation Leverage research to accelerate ITS use Leverage customer interest and public policy imperatives Establish a “Next Generation ITS” scanning and research strategy Scanning for cutting-edge technology Operational testing and evaluation
27	Implications for the ITS Program (8) Better coordination with international ITS research and the international ITS agenda Raise the profile of technology in transportation
28	Thoughts/Discussion
29	Implications for the ITS Program (9) Re-Vision Federal role in: Architecture & Standards Professional Capacity Building Program Assessment Deployment Tracking
30	Thoughts/Discussion