‹#›
Market assessment
•Embedded
vehicle systems
§Safety &
Mobility ~ High potential ~ 200 million vehicles
§Rollout
curves
•After market
vehicle systems
§Primarily
Mobility ~ unsure of market penetration?
vNew OnStar
Offers
vFord
Synch
vNew
devices?
•Consumer
electronics products ~ potentially big market?
§Primarily
mobility
§smart phones
~ a lot
•Communications
§Cellular
§DSRC
Impacts of Distraction Issue unknown