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1	LIGHT VEHICLE DRIVER ACCEPTANCE CLINICS USDOT ITS Connected Vehicle Workshop Mike Lukuc, NHTSA Research September 25, 2012
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3	LIGHT VEHICLE DRIVER ACCEPTANCE CLINIC (DAC) PROJECT SCOPE Obtain feedback on connected vehicle technology and safety applications from a representative sample of drivers Assess the performance and reliability of 5.9 GHz DSRC communications and GPS in diverse geographic locations and environmental conditions…and Promote V2V-based safety technology and potential safety benefits
4	DAC PROJECT TEAM
5	DAC LOCATION MAP
6	DAC VEHICLE RESOURCES
7	V2V SAFETY APPLICATIONS…
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9	"OEM specific DVIs" OEM specific DVIs Audible, visual and / or haptic
10	PARTICIPANT EXPERIENCE Arrival Registration Pre-drive questionnaire Briefing Orientation to vehicle and station Safety Feature Exposure Questionnaire (after each application) Post Drive Questionnaire Focus Group (if applicable)
11	SAFETY APPLICATION EXPOSURE 112 participants over a 4 day period Typically, 4 sessions per day at 8 participants each Participants are: Equally split by gender Equally split into three age categories (20-30, 40-50, 60-70) Participants experience each V2V safety feature After each exposure the experimenter asks a series of questions Captures their immediate impressions Safety Application Effectiveness Relevance of Driver Vehicle Interface (DVI) Focus Groups
12	DEMOGRAPHIC AND APPLICATION EXPOSURE BREAKDOWNS
13	DRIVERS TEND TO DESIRE V2V TECHNOLOGY A Single Example Showing The “Big-Picture”
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16	DRIVER ACCEPTANCE AS A FUNCTION OF SAFETY FEATURE A Few Examples Demonstrating
17	OVERALL IMPRESSIONS - USEFULNESS
18	OVERALL IMPRESSIONS – DESIRABILITY
19	OVERALL IMPRESSIONS - INTUITIVENESS
20	DRIVER’S ASSESSMENT OF SYSTEM LIMITATIONS An Example of
21	SYSTEM LIMITATIONS - MARKET PENETRATION
22	SELF-REPORTED UNDERSTANDING OF V2V An Example Demonstrating Demographic Relationship to
23	OVERALL IMPRESSIONS
24	OVERALL IMPRESSIONS
25	DRIVER’S VALUE V2V A Willingness to Pay Example Indicating
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27	UNINTENDED CONSEQUENCES A Couple Examples Asking Drivers About
28	IMPACT ON SAFETY – DISTRACTION
29	IMPACT ON SAFETY – COMPLACENCY
30	FOCUS GROUP Executive Summary
31	"12 focus groups were conducted" 12 focus groups were conducted Each group was comprised of eight participants (for a total of 96) who had just completed the driving portion of the study. Mix of gender and ages in each group, randomly assigned to participate in each focus group. Each participant per focus group had driven one of the eight OEM vehicles, and had experienced the majority of scenarios.
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33	"Publish the Results" Publish the Results Draft Final Report due from CAMP VSC3 in Sept 2012 Must be subjected to NHTSA review process prior to publication Published report will be available on NHTSA and RITA ITS websites: NHTSA : http://www.nhtsa.gov/Research/Crash+Avoidance/Office+of+Crash+Avoidance+Research+Technical+Publications RITA ITS: http://www.its.dot.gov/connected_vehicle/connected_vehicle.htm
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