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U.S. Department
of Transportation
September 25, 2012
§12 focus groups were
conducted
§Each group was comprised of eight participants (for a total of 96) who had just
completed the driving portion of the study.
§Mix of gender and ages in each group, randomly assigned
to participate in each focus group.
§Each participant per focus
group had driven one of the eight OEM vehicles, and had
experienced the majority of scenarios.
FOCUS GROUP OVERVIEW