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•Welcome.  I am James Pol, Team Lead for the ITS Evaluation program.  The ITS JPO, and specifically, the ITS Evaluation program is charged with measuring the effectiveness of deployed ITS, as well as assessing the value of ITS Program Investments.  We use these results to make adjustments and refinements to the USDOT ITS Program. 
•Tomorrow we are looking forward to a lively discussion about recent experiences with ITS deployment experience will affects the future of Connected Vehicle implementation. 
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To get the conversation started, I would like to put forth some of the ‘conventional wisdom’ about ITS deployment for your reaction.
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The longitudinal study of implementation has five main objectives, as described on the slide.
(Go over the four bullets)
1.  Identify motivating factors for adopting and continuing and expanding ITS implementation
2. Determine if continued implementation produced measurable effects or changes in impacts
Do benefits stay the same, increase, decrease over time?  (this is why it is called a longitudinal study – we will be looking for areas with early ITS deployments that were evaluated many years ago and have good performance-based archived data, so that we can examine whether or not the benefits have changed over time in an appreciable way, and how that in turn may affect the decision to expand the system)
3.  Understand how to convey costs and benefits information to better address decision makers’ reasoning – planning to get feedback through this workshop.
4. Recommend actions the U.S. DOT can take to accelerate ITS technology adoption and deployment, moving toward connected vehicle technology and next generation ITS.
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Connected vehicle technology value proposition dilemma –technology integrated into vehicles that may not deliver significant immediate value to the vehicle buyer if desired by the buyer…dependent on two independent variables: fleet penetration for Vehicle-to-Vehicle (V2V) applications and infrastructure penetration for Vehicle-to-Infrastructure (V2I) applications.
With the information needs, peer communication channels, and the marketplace as inputs
Realizing the vision of a connected vehicle environment requires active participation and investment decisions by the automotive original equipment manufacturers (OEMs) as well as the aftermarket electronics equipment business sector.
Illustrative OEM decision factors include technology maturity, cost/functionality, lead time, ability to price to recover cost, anticipated consumer reaction to privacy issues or ease of use, liability concerns 
CVT value proposition dilemma is a concern to stakeholders –  technology integrated into vehicles that may not deliver significant immediate value to the buyer unless fleet or infrastructure technology penetration is sufficient – need to consider system perspective  
Multiple levels of constituency education – including automobile dealers and consumers
How transferable are the decision factors from traditional ITS applications and technologies to a connected vehicle environment??
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As ITS leaders in your communities, you will play a lead role in vehicle-to-infrastructure development, help to determine your community’s transportation priorities, and have the best perspective on how connected vehicles will improve the quality of life in your community. Tomorrow’s event is an ideal opportunity to you to share your ideas in the early stages of the process and for us to learn from your past experience in deploying ITS.
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