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Market Penetration Procedure
Random Market Penetration
A list of travelers
(representing 10%, 20%, etc. market penetration) is rerouted based on the computed EPFs from the Green
UE assignment. Remaining travelers continue to follow their original plans. The
two sets of plans are then merged and simulated by the micro-simulator.
§Travelers who choose to use the green routing guidance system are
randomly distributed in
the study area.
Targeted Market Penetration
§Advanced ITS
technology is available to support real-time vehicle-to-infrastructure communication, and travelers who
have the greatest potential for emissions reductions are led to take the green routes to their destinations.
§Targeted drivers are selected by sorting travelers based on their emission reduction potential in a descending manner and selecting the travelers from the top
of the list.