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U.S. Department of Transportation
Triscallion_Black
Mobility Services cont’d
Stakeholders/Users
Benefits
Traffic Management Authority
·Enhanced Safety, especially near queues and hazardous locations.
·Less congestion, higher throughput.
·Real-time traffic prediction and incident detection.
·Ability to control traffic in real-time with variable speed control. 
·Fewer vehicles circling city streets looking for parking.
OEMs and their Customers
oEnhanced safety.  
oLess congestion, lower travel times. 
oBetter route guidance by using dynamic factors. 
oLess stressful travel
Risks
Technological risk that applications relying on time-critical data such as BSM must work well and be reliable.
Next, any form of automatic control of vehicle speeds or headways will require some means to address liability (such as legislated liability caps) and facilitate public acceptance.
The value to individual drivers will also be a function of the penetration of connected vehicle technology in their region, hence a market risk.
Safety risk from the co-mingling of connected vehicles with vehicles not in the system where there is speed control will need to be addressed.

Other Considerations

   Outstanding Questions
What will it take for public acceptance of more automated control applications like CACC, speed harmonization and platooning?
What obstacles need to be addressed if any?

Are there business models to support V2V applications or other in-vehicle services that are not safety related?