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U.S. Department of Transportation
Triscallion_Black
Business – Rental Car Company
Use Case Requirements
Yes
Trusted Communications
No
Privacy
Yes
Data Publish-Subscribe
No
Data Geocast
V2I
Type of Communications
Value/Why Operate or Use a Core?
Competitive advantage from increased customer care and service, particularly innovative new pricing possibilities.
Detailed, real-time knowledge of all vehicle locations and conditions.
Lower operating and maintenance costs.

Alternatives to Using a Core System
GPS and Satellite communications as well as Lojack-type radio systems offer the possibility for vehicle tracking but can be more expensive, especially for scaling to large areas like a State or nationally.  A Core System will not require additional hardware in each vehicle.
Participating in a Core System can level the playing field for a small rental car company that cannot invest in proprietary data and communications systems that can be afforded by the larger companies.  The connected vehicle environment may enable smaller niche players to emerge in the vehicle rental space under new business models.

Proprietary wireless systems could be implemented for fully automated check-in but require additional custom hardware on the vehicles and at the rental offices.

Onstar and similar systems provide Mayday capabilities but generally contact 911 through an operator and not the fleet owner.  They also don’t support the larger diagnostic data flow enabled by a Core System.

Current GPS Navigational systems provide route guidance and traffic information to drivers.

The single platform for communication to support all applications that connected vehicle provides through the Core System allows the tasks noted above to be done at larger scale, lower cost, and more efficiently than possible with the existing separate systems.