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Prioritize resources based on expected impact
•Develop prototype mobility application that focuses on performance measures:
–exploits new or integrated data sources
–enhances traditional measures or creates new measures to capture full impact of mobility applications
•Prioritization of development and test of candidate applications:
–applications must improve system productivity or user mobility
–well-defined, quantitative performance measures (multi-modal or mode independent)
–applications must have broad stakeholder interest and support
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Resources need to be prioritized based on expected impact.  But if stakeholders are not interested in an application and no one will use it, there is no point in making significant investments on that application.