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Market/Deployment Analysis:
Definition
Market analysis will provide input on recommended options
in support of market development, deployment, and
use of innovative mobility applications.
Objectives
•Analyze the prospect of a data environment becoming
financially self-sustaining after
an initial government investment; and determine whether there are commercial scenarios associated with that prospect.
•Attempt to identify value of pertinent data and/or
access to data.
•Determine what incentives attract private sector
participation in development of open source applications, and/or commercialization of
applications, once developed.
•Identify external costs and issues associated with the
adoption of new open source
software for transportation management entities.
•Identify user acceptance issues – both agencies and
consumers – and laws that might
hinder adoption.
•Analyze and frame policy issues may occur for agencies
in system optimization versus
personal mobility optimization versus environmental optimization