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U.S. Department of Transportation
Research and Innovative Technology Administration
Triscallion_Black
Insight: Markets are sensitive to training and policy
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§Deployment tracking survey allows highlights effectiveness of various interventions
§Can be used to understand how to encourage adoption over lifecycle of technology
a. Early Market (primarily KTT/PCB encourages imitation and diffusion)
b. Mid-Market (market evaluation indicates mix of PCB, architecture or (rarely) funding)
c. Mature Market (interventions provide  little to no return)
Inflection Point
This stylized diffusion curve highlights how to combine the findings from the Volpe Center report. In the early stages, technology adoption will be slow. This can be helped along by interventions such as PCB and KTT which spread the word about a given technology, potentially reaching those agencies which are imitators. After the word has gotten out, direct interventions can be effective and tip the scales in favor of adoption. Finally, as technologies reach maturity, there is little impact to be had via direct intervention; the majority of potential adopters have already adopted. Here, the imitation effects that initially slowed deployment are dominant.