ITS JPO Home | Technology Transfer Portal | TrainingUpdated October 27, 2015 2:31 PM

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Technology Transfer
Leadership Outreach

The ITS Professional Capacity Building (ITS PCB) Program will offer support to decision makers and emerging leaders in ITS who seek innovative solutions to the nation's transportation challenges. Leadership capacity can be developed by building on the small but highly-motivated network of ITS champions – individuals who advocate for ITS solutions within the agencies and professional circles – and growing this force through networking, mentoring, and coaching. The Program will explore methods of sharing successful ITS implementations including a peer-to-peer network of model users that can build the capacity of future leaders.

Why is building leadership in ITS important?

Changes in technology impact the way that transportation systems are planned, implemented, and operated.  In this shifting landscape, tax payers, businesses, law enforcement and emergency responders – in short all users of our transportation network – benefit from agency leaders who understand how ITS can be used to address key transportation challenges in the area of safety, mobility, and the environment.

What is the ITS PCB Program’s role in building leadership?

The ITS PCB Program will act to facilitate and support the transfer of knowledge between an established and ongoing network of ITS leaders.  By doing this, the program supports the U.S DOT’s overall vision of a … “national multi-modal surface transportation system that features a connected transportation environment around vehicles of all types, the infrastructure, and portable devices to serve the public good by leveraging technology to maximize safety, mobility, and environmental performance.” 

Our Approach

The 2010 – 2014 ITS PCB Strategic Plan describes two strategies for building existing and future leadership in the area of ITS:

Strategy #1:  Develop a network of ITS champions who promote the value of ITS.


A barrier to ITS implementation is that decision makers often lack information about the benefits of ITS and can be reluctant to spend limited resources on what they may consider to be emerging technologies, rather than proven products. These decision makers often learn best from the experiences of their peers, obtained through networking opportunities.


The PCB Program will identify and document the work of ITS model users, and publicize their contributions to ITS through diverse channels: printed material, video, speaking engagements, and other materials and forums that can be leveraged across geographical areas.
Expected Results
The initiative will produce advocates for ITS who can champion the research program and emerging technologies at professional meetings and in other settings. Sponsors will connect with their peers at the state or local level to further ITS adoption. Success will be measured by the number and diversity of ITS sponsors and their endorsements of ITS solutions.

Strategy #2:  Highlight best practices and model users.


Twenty years of experience in planning, designing, implementing, operating, and maintaining ITS applications and technologies are now available through the ITS Knowledge Resources databases. These successful solutions need to be shared effectively among all potential user groups. This need is particularly acute among transportation decision makers who need up-to-date information about the benefits and costs of ITS technologies to expedite the ITS investment process.


This initiative will focus on synthesizing the known benefits and costs of deployed ITS technologies for decision makers. Additional methods of sharing successful ITS implementations among leaders could include: arranging field visits, facilitating just-in-time exchanges with model users, and developing a peer-to-peer network of transportation policymakers.

Expected Results

Success will be measured by:

  • The effectiveness of synthesized benefit cost data in making ITS investment.
  • The number of agencies seeking best practice solutions from peers that have demonstrated successful ITS solutions.

Give us Your Thoughts

The ITS PCB Program is interested in your thoughts about these strategies and about the overall issue of technology transfer and building ITS leadership.  Send your comments to Mac Lister, Program Manager, Knowledge and Technology Transfer at or (708) 283-3532.


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