Technical Assistance Webinar Series

Sponsored by USDOT Intelligent Transportation Systems Joint Program Office (ITS JPO), the Connected Vehicle Pilot Deployment Program seeks to combine connected vehicle and mobile device technologies in innovative and cost-effective ways. Ultimately, this program will improve traveler mobility and system productivity while reducing environmental impacts and enhancing safety. The USDOT has selected three pilot sites, where teams are in the process of conducting Phase 1 Concept Development activities leading to later phases (Phase 2 Design/Build/Test and Phase 3 Operations). A series of USDOT-sponsored technical assistance webinars has been developed to assist not only the three selected sites, but also other early deployers. Stay tuned for more upcoming technical assistance webinars by visiting the program’s website at: http://www.its.dot.gov/pilots.

Preparing an Outreach Plan for Connected Vehicle Deployments
Date: March 28, 2016
Time: 10:00 AM – 11:30 AM ET
Presenters: Mike Pina, Communications Program Manager, ITS JPO; Kristine Garfield, Communications and Marketing Outreach Specialist, Booz Allen Hamilton; Francine Romine, Communications and Marketing Director, UMTRI

Webinar Details:
This webinar will focus on preparing a high-level Outreach Plan for the management of outreach activities, a key step for keeping stakeholders and the public engaged and informed during the deployment process. This webinar will look at the kinds of PR strategies that should be considered when developing an outreach plan including media relations, social media, engaging the local community, websites, PR/marketing materials, crisis communications and accommodating site visits by media, researchers and others. Mike Pina of ITS JPO will describe the USDOT’ general expectations for the outreach plans, Kristine Garfield of Booz Allen Hamilton will describe what makes a successful communications plan, and Francine Romine of UMTRI will provide real-world experiences and outreach-related lessons learned from the Safety Pilot Model Deployment.

For more information on the Connected Vehicle Pilot Deployment Program, please visit the program’s website at: http://www.its.dot.gov/pilots.

For more information on the ITS Joint Program Office and current sponsored programs, please visit: http://www.its.dot.gov.
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