innovative transportation options, such as car sharing, ridesharing, and
pop-up bus services, and more rapid delivery of good.
|The sharing economy
and new transportation services are providing people with more options,
helping to overcome barriers to the use of non-driving forms of
transportation, and shifting individuals’ travel choices. Advanced technology
and services deployed throughout a city will allow people to adopt “car-free”
and “car-light” lifestyles with dramatically less driving. For people to be
willing to share assets there must be a seamless, low-friction way to do so.