Research Archive

Marketing Plan: Dallas Integrated Corridor Management (ICM) Demonstration Project

File NTL # PDF
Useful to Transportation professionals interested to learn more about how to market ICM to the public.
Abstract This document summarizes a plan to market the US 75 ICM Project by positioning 511DFW from its inception so that it is readily understood and adopted by those segments of the population that account for most of the growth and most of the new, emerging needs for traveler information.
How to Use Transportation professionals interested to learn more about how to market ICM to the public.Transportation professionals in the field seeking to implement or implementing ICM can use this document as a guide to develop their own Marketing Plan for ICM.
Date of Publication 5/14
Publication Agency USDOT
POC "Steven Mortensen FTA 202-493-0459 steven.mortensen@dot.gov "
Number of Pages 22

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